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Any fitness lover knows that in order to stay consistent with fitness, it has to be fun- it can’t be seen as a task that needs to be done; it has to leave a person refreshed.

At Big Muscles, that's what we did with protein supplements. While whey protein has long been the gold standard for gym goers looking to pack in nutrition in one quick meal, there is no doubt that it is an extremely boring category. The same flavours, the thick, sometimes chalky, texture, the sheer heaviness of it.

We asked ourselves, how is it that something so necessary hasn't been innovated upon in decades? It is through asking this question that we created Frotein.

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