Fitness is normally associated with a degree of seriousness. Serious people, lifting serious weights.
The same goes for protein supplements. That is why, despite being such a vast market, the main flavours offered are still chocolate and vanilla. The fact is, people who are into fitness find ways to incorporate fun into their regimen.
Keeping this in mind, we’d like to introduce you to FROTEIN – India’s first fruit flavoured whey protein supplement.
Now you can enjoy the benefits of a power packed protein in 5 bold fruit flavours available on all leading online and offline stores. Frotein is formulated to be had with water, so now you can bulk up, while enjoying its light, crisp flavour, and leave your #FitnessRefreshed.Read More +
Any fitness lover knows that in order to stay consistent with fitness, it has to be fun- it can’t be seen as a task that needs to be done; it has to leave a person refreshed.
At Big Muscles, that's what we did with protein supplements. While whey protein has long been the gold standard for gym goers looking to pack in nutrition in one quick meal, there is no doubt that it is an extremely boring category. The same flavours, the thick, sometimes chalky, texture, the sheer heaviness of it.
We asked ourselves, how is it that something so necessary hasn't been innovated upon in decades? It is through asking this question that we created Frotein.
To bring back fun in your fitness, Frotein has decided to launch the #FitnessRefreshed challenge along with your favourite fitness freaks. In three simple steps you could stand the chance to be featured on the @Bigmuscles_Nutrition Instagram page and win and exclusive #FitnessRefreshed hamper from Frotein.
• Upload a video of a fun but effective workout. Feel free to use a bag, a rag, a chair, a teddy bear (not the other beer); as long as the workout is fun to do, and more importantly, fun to watch.
• Tag @Bigmuscles_Nutrition
• Use the hashtag #FitnessRefreshed.